Built for Better Intake. Built for Better Decisions.
PUG was built around a simple idea: legal intake should do more than collect a name, phone number, and case description.
A prospective client's first conversation contains information that can help a firm understand the matter, identify what's missing, recognize urgency, and prepare for what comes next.
PUG turns that first conversation into structured intelligence — helping law firms move from first contact toward attorney-ready intake.
Why We Built PUG
Traditional intake tools are good at collecting information. PUG was built to understand what information is still missing.
It listens to what a prospective client actually says, asks practice- and jurisdiction-aware follow-up questions, preserves uncertainty when an answer isn't known, and surfaces conflicts instead of quietly choosing one version of the story.
The goal isn't to replace attorney judgment. It's to give attorneys and intake teams a better starting point — so they can make better-informed decisions about what happens next.
The PUG Integrity Layer
AI That Refuses to Guess
PUG does not fill in the blanks. Watch how each type of information is handled when it enters the intelligence layer.
Input
"I'm not sure."
PUG
Output
UNKNOWN
UNKNOWN STAYS UNKNOWN
What PUG Does
PUG does not invent a missing fact simply to complete the intake.
Why It Matters
The attorney can see what is actually known — and what still needs to be confirmed.
UNKNOWN STAYS UNKNOWN
Input: "I'm not sure."
Output: UNKNOWN
What PUG does: PUG does not invent a missing fact simply to complete the intake.
Why it matters: The attorney can see what is actually known — and what still needs to be confirmed.
CONFLICT GETS FLAGGED
Input: Two statements in the intake do not agree.
Output: CONFLICT — CONFIRM
What PUG does: PUG surfaces the inconsistency rather than silently choosing which statement is correct.
Why it matters: Conflicting information remains visible for follow-up before becoming an assumed fact in the matter record.
UNCERTAINTY GETS PRESERVED
Input: "I think it happened sometime late last month."
Output: DATE UNCERTAIN
What PUG does: PUG preserves the uncertainty rather than manufacturing an exact date.
Why it matters: Approximate information remains approximate until the prospective client or firm confirms it.
EVIDENCE ONLY WHEN PROVIDED
Input: No evidence mentioned.
Output: NOT RECORDED
What PUG does: Evidence is only listed when the prospective client says it exists.
Why it matters: The matter record reflects what was actually supplied during intake rather than information the AI assumed.
The PUG Journey
From First Contact to Attorney-Ready
A single amber signal thread moves through every stage of intake.
CAPTURE
Conversation becomes structured intake.
QUALIFY
Missing facts drive the next question.
SCORE
The intake becomes a structured four-dimensional assessment.
DECIDE
The firm chooses what happens next.
DEEPEN
Specific gaps generate targeted follow-up.
PREPARE
Accumulated information resolves into attorney preparation.
Conversation → Intelligence → Attorney Preparation
Structured Intelligence Becomes Action
PUG helps the firm move from intake intelligence to the next appropriate workflow — outreach, deeper intake, attorney preparation, pipeline management, or handoff to an existing system.
Practice- and Jurisdiction-Aware Intelligence
10 Legal Disciplines. Jurisdiction-Aware Intelligence.
PUG is not a generic chatbot with a legal label. The intake intelligence adapts to each legal discipline — and accounts for the jurisdiction involved.
Family Law
Safety built in.
Why It Matters
Family law intake often involves sensitive disclosures and urgent safety concerns. PUG captures parties, children, custody arrangements, and existing orders while flagging immediate concerns that need attention.
Why It Matters
Family law intake often involves sensitive disclosures and urgent safety concerns. PUG captures parties, children, custody arrangements, and existing orders while flagging immediate concerns that need attention.
Family Law
Safety built in.
Practice- and jurisdiction-aware concepts: Parties, Children, Custody, Safety, Assets, Existing Orders, Chronology, Immediate Concerns
Why it matters: Family law intake often involves sensitive disclosures and urgent safety concerns. PUG captures parties, children, custody arrangements, and existing orders while flagging immediate concerns that need attention.
Personal Injury
Captures every fact that matters.
Practice- and jurisdiction-aware concepts: Incident, Injuries, Treatment, Insurance, Evidence, Liability, Timeline, Medical Follow-Up
Why it matters: PI intake requires a clear incident narrative and treatment timeline. PUG structures the facts — incident, injuries, treatment, insurance, and evidence — so the firm can assess liability and medical follow-up.
Criminal Defense
When every hour matters.
Practice- and jurisdiction-aware concepts: Charges, Arrest, Custody Status, Court Dates, Deadlines, Evidence, Prior Proceedings, Urgency
Why it matters: Criminal defense intake often carries urgent deadlines and custody concerns. PUG captures charges, arrest details, custody status, court dates, and prior proceedings so the firm can assess urgency immediately.
Employment Law
Nails deadlines and documentation.
Practice- and jurisdiction-aware concepts: Employment Status, Employer, Adverse Action, Deadlines, Documentation, Timeline, Evidence, Damages / Impact
Why it matters: Employment claims hinge on deadlines and documentation. PUG structures employment status, adverse action, deadlines, and documentation so the firm can assess damages and timeline accuracy.
Intellectual Property
Gets creation dates right.
Practice- and jurisdiction-aware concepts: IP Type, Ownership, Registration, Use, Infringement, Documentation, Timeline, Commercial Impact
Why it matters: IP intake requires precise categorization and ownership documentation. PUG captures IP type, registration, use, infringement, and commercial impact so the firm can assess the strength of the claim.
Immigration
Catalogues every document.
Practice- and jurisdiction-aware concepts: Current Status, Immigration History, Deadlines, Family / Sponsor, Documentation, Prior Filings, Proceedings, Immediate Risk
Why it matters: Immigration intake depends on status, history, and documentation. PUG structures current status, immigration history, deadlines, family sponsors, and prior filings so the firm can identify immediate risk.
Landlord-Tenant
Built for habitability evidence.
Practice- and jurisdiction-aware concepts: Party / Role, Property, Lease, Notices, Payment History, Conditions, Documentation, Timeline
Why it matters: Landlord-tenant intake requires clear party roles and property documentation. PUG captures lease terms, notices, payment history, conditions, and documentation so the firm can assess the dispute.
Consumer Law
Captures harassment and debt facts.
Practice- and jurisdiction-aware concepts: Transaction, Seller / Creditor, Agreement, Communications, Charges, Documentation, Timeline, Financial Impact
Why it matters: Consumer law intake involves transactions, communications, and charges. PUG structures the transaction, seller/creditor, agreement, communications, and financial impact so the firm can assess the claim.
Business Law
Structures entity and contract facts.
Practice- and jurisdiction-aware concepts: Entity, Parties, Agreement, Transaction, Dispute, Obligations, Documentation, Timeline
Why it matters: Business law intake requires entity, agreement, and transaction clarity. PUG structures entity type, parties, agreements, disputes, and obligations so the firm can assess the matter efficiently.
Estate Planning
Maps assets and family clearly.
Practice- and jurisdiction-aware concepts: Family, Beneficiaries, Assets, Existing Documents, Fiduciaries, Objectives, Special Circumstances, Prior Planning
Why it matters: Estate planning intake requires a clear picture of family, assets, and existing documents. PUG structures beneficiaries, fiduciaries, objectives, and special circumstances so the firm can plan effectively.
Engineering Depth
200+ Scenarios / 10 Legal Disciplines
PUG has been validated across more than 200 intake scenarios spanning all 10 supported legal disciplines — testing whether the system preserves uncertainty, surfaces conflicts, handles sensitive disclosures appropriately, and records only what was actually provided.
Designed to preserve uncertainty instead of hiding it.
Built by NorthFordge Group
PUG is part of the NorthFordge Group family of legal intelligence products — built by a team of AI consultants and implementation specialists focused on mission-critical systems for legal enterprises.
Sister product: Bloodhound — Case Intelligence
See What PUG Does With an Intake
You have seen how PUG is designed. Now experience it from first contact to attorney-ready.