How PUG Works
From first contact to attorney-ready — an interactive walkthrough of how PUG captures, qualifies, scores, deepens, and prepares — and how your firm decides and acts on what comes in.
A conversation becomes usable information.
PUG replaces outdated forms with intelligent intake that engages every prospective client the moment they reach out — no lead waits for office hours to begin intake.
Context changes what PUG asks next.
Fact categories for this context
PUG's next question
"To help our attorneys establish the timeline for the incident in Georgia, could you tell us the specific date it happened?"
Targets: Incident timeline
Both the type of matter and the jurisdiction inform what information matters next. Jurisdiction context is gathered for attorney review — PUG does not provide legal advice or determine applicable law.
Explore what the assessment is made of.
Illustrative example
The firm chooses the branch.
Decide turns intelligence into action. The assessment helps the firm prioritize the opportunity and determine the next step. The firm remains the decision-maker.
Choose the destination.
PUG provides a lightweight intake/lead pipeline with next-action visibility
Use PUG as your intake workspace — or fit qualified intake into the systems your firm already uses.
Integrity states: select what PUG encounters.
Unknown stays unknown — PUG asks the targeted question; it never invents an answer.
PUG's follow-up question
"Could you tell us the specific date the incident occurred?"
Illustrative example
When more is needed, PUG knows exactly what to ask next. It does not guess.
Intelligence resolves into the attorney brief.
Accumulated Intelligence
Attorney Brief
Your attorney walks into the meeting already prepared for the case.
Sarah Mitchell — sarah.m@email.com · 404-555-0142. Other party: driver of following vehicle, insurance carrier unknown.
A structured brief — facts, evidence, risks, and open questions — is ready before the first call.
Run a scenario through PUG
You've seen how PUG captures, qualifies, scores, deepens, and prepares — and how your firm decides what happens next.